I build the system around AI — the tooling, process and governance — that turns it from an impressive demo into work that actually ships inside your business. On-site, handed over with no lock-in. Backed by 25+ years fixing broken digital operations.
What I do
I lead with one thing: building the system that makes AI actually ship inside your business. The senior-operator range is right there too — strategy & rescue when a programme has stalled, and the website or app itself when you need the working thing shipped.
Everyone has the same models — the work is the system around them. I build that harness, on-site: the tooling, process and governance that turns AI from a demo into work that actually ships. And I ship the working thing — not just slides. GDPR, the AI Act and AML considered from the start; handed over as a system you own.
25+ years fixing broken digital operations. When a programme has stalled — unclear ownership, tangled workflows, broken communication lines — I step in as a senior operator, bring clarity and structure, and get it shipping again.
When you need the site or the app itself shipped — not just designed. Fast, mobile-first builds that do a job, scoped by the operator who delivers them. The lightest stack that fits the work, handed over clean.
Diagnostic & execution protocol
Identifying the true root cause, not the symptoms reported.
Designing a framework resistant to the failures observed.
Overseeing implementation with zero tolerance for scope creep.
Transfer to internal leadership once the system holds.
Scope, declared
No growth-hack playbooks.
Durable operations, not quarterly spectacle. If it can't survive a budget review, it shouldn't be built.
No roomful-of-juniors.
Senior operator, direct engagement. The consultant in the room is the consultant on the work.
No deck-only engagements.
Diagnosis is the start, not the deliverable. Recommendations ship with the execution plan attached.
No indefinite retainers.
Handover to internal leadership on stabilisation. Staying longer than needed is a failure mode, not a business model.
The shift
01The models are already smart enough for most professional work. Almost nobody has built the harness to apply them. That gap is the whole job — and I've spent more than 25 years fixing broken digital operations.
Built, not promised
Real systems, running today — for clients and for my own practice. Not slideware.
Where does your data actually go when you hand it to an AI? An interactive site that maps every major AI platform and gives each one a clear GDPR & AI Act verdict — built once, kept current, in English and French. The answer to "is it safe to use this?", on a page you can hand to a client.
Buried numbers become live dashboards — spend, KPIs and status as colour-coded gauges that refresh themselves from your inbox and tools. No more month-end spreadsheet archaeology.
Built for a fiduciary →
A multi-persona agent dashboard that compiles a daily intelligence brief — several specialist AI personas, one decision-ready digest each morning. A proof-of-concept for agentic, always-on reporting.
Many personas · one brief →
AI that never leaves the building. A local model server for regulated, can't-touch-the-cloud work — zero data egress, no third party, full audit trail. For when "just use ChatGPT" isn't allowed.
Zero data egress →The operator
25+ years across global agencies and enterprise — Head of Digital at McCann & BBDO, Digital Marketing Europe at Bridgestone, communications at scale for ZF. Founder of five startups. A project manager and business–tech translator who steps into complexity and ships.
Certified in 2025 to back the pivot with credentials, not lip-service:
Let's talk
A conversation, not a pitch. I read every message myself — response within 2 business days.
Prefer to start with a deliverable? The AI-Maturity Diagnostic (€1.5–2.5k, fixed scope) is a fast, structured read of where AI can pay off in your business — scored, with a 90-day plan you keep. The sharp paid first step.
"We set things up quietly. We ship without overrun."Operating principle · Keyser Soze