I am brought in when complexity becomes a liability.

App and website building, digital and organisational consultancy, and AI project management — delivered by a senior operator with 25+ years across ad agencies, SaaS, startups, and large organisations.

Status: Active

Retained before complexity compounds — or once it already has.

Independent advisor. Brussels. Operating globally.

Proof points

Experience Matrix
0 Years Active
Client Base
0 Clients Served
Operational Range
0 Industries Crossed
Delivery Stack
Powered
by AI Human judgment, AI leverage

What I do
— three verticals.

Deep specialisation across three domains where senior judgment compresses months of drift into weeks of progress.

Vertical 01

App & website building

High-converting websites and web apps for small businesses and startups. Clean code, fast load, mobile-first — built to be considered on first scroll, not defended in revision.

  • Marketing sites & landing pages
  • Web apps & MVPs
  • Performance & conversion lift
See the vertical Vertical 02

Consultancy

Digital and organisational consulting for stalled programmes. Clarifying ownership, restructuring dysfunctional workflows, and rewiring broken communication lines in scaling teams.

  • Crisis & programme recovery
  • Workflow architecture
  • Executive alignment
See the vertical Vertical 03

AI project management

AI-powered delivery: translating between engineering, product, and executive layers. Shipping, not experimenting. Generative models and automation tools abstracted into tangible ROI.

  • Vendor evaluation
  • Integration oversight
  • Change management
See the vertical

How I intervene.

Diagnostic & execution protocol

  1. Forensic diagnosis

    Identifying the true root cause, not the symptoms reported.

    • · Stakeholder audits across all operational tiers.
    • · Mapping actual workflows vs. theoretical workflows.
    • · Immediate threat identification in current state.

  2. Structural architecture

    Designing a framework resistant to the failures observed.

    • · Toolstack rationalisation — cutting bloat, optimising use.
    • · Clear matrix of responsibility definition.
    • · Build and delivery plan calibrated to the team's real capacity.

  3. Dictated execution

    Overseeing implementation with zero tolerance for scope creep.

    • · Vendor and agency management.
    • · Team onboarding and transition enforcement.
    • · Handover to internal leadership on stabilisation.
Scope, declared

What I don't do.

  • No growth-hack playbooks.

    Durable operations, not quarterly spectacle. If it can't survive a budget review, it shouldn't be built.

  • No roomful-of-juniors.

    Senior operator, direct engagement. The consultant in the room is the consultant on the work.

  • No deck-only engagements.

    Diagnosis is the start, not the deliverable. Recommendations ship with the execution plan attached.

  • No indefinite retainers.

    Handover to internal leadership on stabilisation. Staying longer than needed is a failure mode, not a business model.

Initiate contact

Let's talk.

I read every message myself. Response within 2 business days. Inquiries without verifiable company or project context will not receive a response.

Send a message See how I build
Base: Brussels / operating globally SLA: 2 business days for verified inquiries linkedin.com/in/geoffreymichiels