App & website building.
High-converting websites and web apps for small businesses and startups. Clean code, fast load, mobile-first. Shipped by a senior independent operator — not outsourced to a room of juniors.
Content-first, build-once.
Every build starts from the content, not from a template. What the site has to say, to whom, and at what moment of their scroll — the layout follows from that, not the other way around.
Performance is the second non-negotiable. Lighthouse ≥ 95 on mobile is the floor; below that, the build isn't finished. That means native HTML/CSS/JS where possible, framework only where the work genuinely needs it, and an asset budget light enough to feel instant on the weakest connection your next buyer happens to be on.
Hand-off is as senior as the build. A README that an intern could follow, a deploy that's one command, and a design-token inventory so future edits don't erode the system.
How I intervene.
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Rebuild from the content
Audit what the site has to say. Cut the 30% that shouldn't be there. Re-sequence the rest.
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Design system, not pages
Tokens, components, layouts. If a page requires a new pattern, the pattern gets added to the system first.
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Ship lean
Pure HTML / CSS / JS where it fits. Framework only where it earns its weight. Lighthouse ≥ 95 mobile is the floor.
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Measure, iterate once
Two weeks of live data, one round of post-launch tuning, then hand off. Not an indefinite retainer.
Proof points
by AI Human judgment, AI leverage
Talk to me.
I read every message myself. Response within 2 business days. You bring the scope, I bring the plan.
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