App & website building.
High-converting websites and web apps for small businesses and startups. Clean code, fast load, mobile-first. Shipped by a senior independent operator — not outsourced to a room of juniors.
Content-first, build-once.
Every build starts from the content, not from a template. What the site has to say, to whom, and at what moment of their scroll — the layout follows from that, not the other way around.
Performance is the second non-negotiable. Lighthouse ≥ 95 on mobile is the floor; below that, the build isn't finished. That means native HTML/CSS/JS where possible, framework only where the work genuinely needs it, and a font / image budget that survives a 3G connection.
Hand-off is as senior as the build. A README that an intern could follow, a deploy that's one command, and a design-token inventory so future edits don't erode the system.
How I intervene.
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Rebuild from the content
Audit what the site has to say. Cut the 30% that shouldn't be there. Re-sequence the rest.
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Design system, not pages
Tokens, components, layouts. If a page requires a new pattern, the pattern gets added to the system first.
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Ship lean
Pure HTML / CSS / JS where it fits. Framework only where it earns its weight. Lighthouse ≥ 95 mobile is the floor.
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Measure, iterate once
Two weeks of live data, one round of post-launch tuning, then hand off. Not an indefinite retainer.
Proof points
by AI Human judgment, AI leverage
Talk to me.
I read every message myself. Response within 2 business days. Bring the scope; I bring the plan.
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